The vacation rental industry has grown over the past few years, with an increasing number of homeowners and investors getting into property management. It’s proved to be a popular way to generate an income. The lure of earning extra cash is certainly appealing, but as a vacation rental manager, you’re not going to have it […]
Category Archives: Rental Property Marketing
24
Sep
Sep
At one point, cookie-cutter hotels and motels were a traveler’s only option – but those days are gone. The rapidly growing short-term vacation rental industry offers travelers nearly endless possibilities. Thus, this multi-billion-dollar industry has attracted the attention of rental investors looking to cash in on this latest trend. However, owning short-term rentals includes some […]
07
Sep
Sep
With so much of the apartment rental process happening online these days, the risk of tenants or landlords falling victim to an apartment rental scam is abundant. However, individuals can protect themselves from fraud or apartment rental scams with some simple due diligence. The key is to know what red flags to look for and […]
22
Jul
Jul
A rental property is only successful if a paying tenant occupies it consistently. Therefore, effective rental property marketing, along with thorough tenant screening, is vital. After all, every unoccupied day chips away at an owner’s overall profits. So, learning how to prepare for and manage vacancies should be a priority for landlords. Continue reading below […]
29
Jun
Jun
Tenant screening is a landlord’s best defense against potential problem tenants. However, it is also a process that opens property owners up to major liability if Fair Housing Laws are not carefully followed. In this day and age, lack of knowledge is not a defense. So, landlords must learn and adhere to all federal, state, […]
14
Jun
Jun
Most people have heard of staging homes for sale – but what about homes for rent? Staging a rental property is a step often overlooked by landlords. Whether it is cost-prohibitive or just viewed as unnecessary, most property owners think their home will attract enough quality applicants without it. However, keep in mind that renters […]
01
Jun
Jun
The short- and long-term rental markets continue to be a booming industry with plenty of opportunities for savvy investors. However, when it comes to making your rental stand out, many owners are left wondering – to furnish or not to furnish? When it comes to deciding between furnished vs. unfurnished units, weighing the pros and […]
15
Mar
Mar
In the competitive rental market, setting your listing apart is crucial. One way to make a property stand out from the pack is with a fresh and stylish redo. However, not every decorating trend is the right fit for a rental property. The goal of a rental is to appeal to a wide audience and […]
12
Mar
Mar
A picture is worth a thousand words. However, when it comes to a rental property listing, words still matter a great deal. That said, a poorly written advertisement can easily become overlooked in a competitive rental market. Therefore, a few carefully chosen sentences that highlight everything a renter is looking for can make all the […]
24
Feb
Feb
Competition in the rental industry has many owners looking to improve their odds of attracting a quality renter. However, a full-scale renovation is costly, and not all improvements truly add value. In a market where profit margins are tight, to begin with, extensive renovations could be financially damaging in more ways than one. Thankfully, some […]
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