Setting yourself apart from the competition of other landlords and rental businesses is crucial for success. If you don’t have anything to set yourself apart, it may be time to start branding. Why is a strong brand identity important? Establishing a brand is one of the best ways to stand out against the competition. Keep […]
Tag Archives: advertising tips for rental properties
A picture is worth a thousand words. However, when it comes to a rental property listing, words still matter a great deal. That said, a poorly written advertisement can easily become overlooked in a competitive rental market. Therefore, a few carefully chosen sentences that highlight everything a renter is looking for can make all the […]
Most people have heard of staging homes for sale – but what about homes for rent? Staging a rental property is a step often overlooked by landlords. Whether it is cost-prohibitive or just viewed as unnecessary, most property owners think their home will attract enough quality applicants without it. However, keep in mind that renters […]
If a picture is worth a thousand words, then photos are invaluable to rental property advertising. Images are the first thing a prospective renter sees, and landlords need those photos to make a lasting impression. That said, make sure that lasting impression is for all the right reasons! Dull, cluttered, blurry, or dark photos only […]
In the rental industry, price is a major ruling factor. Not only does it affect tenant’s ability to afford your property, but the price also contributes to how much profit landlords have at the end of the month. But how does a landlord know how to price a rental property competitively while maintaining a healthy […]
Online rental property sites are everywhere nowadays and have become the go-to way to find an apartment home. It is easy to find tiny, local sites all the way up to the more significant national sites, but how do you know which is best for your rental. Check out the list below to help you […]
As a landlord, you’re not just a person who collects rent checks. You also have to be a maintenance person, a salesperson, a supervisor, and – you guessed it – an advertiser! But maybe advertising isn’t easy for you. Maybe you’re struggling to use marketing tactics to find the top-quality tenants you want. Or, maybe […]