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The Impact of Property Location on Rental Success

As most investors know, choosing a profitable investment property is crucial. However, there are several factors that make a rental property profitable. One of the largest factors is the location you choose. After all, most people who look for rental homes look in specific locations with amenities, job opportunities, and accessible transportation. Today, we’ll look at the impact of property location on rental success and what to consider while investing in real estate.


Contents of This Article: 

What’s the Impact of Property Location on Rental Properties?

Location plays a huge role in real estate investing–especially when it comes to rental properties. After all, most people move to certain locations for good reasons, whether it’s for the amenities, accessibility, or job opportunities. As such, to plan for investments and property management in Baltimore, it’s essential to understand the impact of property location on rental success. So, let’s take a look at some significant considerations for investors. 

  • Supply and Demand
  • Accessibility and Transportation
  • Amenities and Services
  • Economic Factors and Job Opportunities
  • Profitability

Supply and Demand

The property location largely determines the supply and demand for rental properties. For instance, properties in more desirable locations tend to have higher demand. On the other hand, properties in oversupplied or less desirable areas may struggle to attract tenants or may require lower rental rates to stay competitive. As such, rental owners need to research which locations offer adequate demand

Accessibility and Transportation

Proximity to public transportation hubs like highways, public transit, and airports is a significant advantage for many tenants.


Easy access to public transportation allows tenants to get to work, school, or travel more conveniently, making a property more appealing. As an investor, you may want to consider looking at property locations that align with tenant needs, like accessibility and easy transportation. 

Amenities and Services

The availability of nearby amenities and services can significantly enhance the desirability of a rental property. After all, convenience plays a large role in tenant satisfaction. So, many look for properties near shopping centers, parks, schools, hospitals, and entertainment venues. Properties that are located in areas with plenty of these desirable amenities generally lead to increased demand and potentially higher rental income. 

Economic Factors and Job Opportunities

Rental properties that are located in strong and diverse economies often experience higher demand. For instance, areas with a strong job market, diverse industries, and low unemployment rates will likely attract a steady stream of potential tenants. 


The location of a rental property directly impacts its potential for profitability. For instance, properties in high-demand areas with strong rental markets are more likely to generate positive cash flow and appreciate in value over time. On the other hand, properties in less desirable areas may struggle to maintain consistent occupancy rates and rental income, which can impact long-term profitability. 

What to Consider While Investing in Real Estate

There are several things to think about before investing in real estate. First, you’ll want to ask yourself why you want to invest. Then, you’ll want to decide on a strategy and property type that aligns with your investment goals. If you’re looking to invest in real estate, here are some of the main considerations to keep in mind. 

  1. Investment Purpose
  2. Type of Property
  3. Property Location
  4. Value of the Property
  5. Expected Cash Flow

Investment Purpose

The first thing you’ll want to consider while investing in real estate is why you’re doing it. What’s the purpose of your investment? Are you looking to earn passive income through rental properties? Are you looking for property appreciation? Once you figure this out, you can better navigate the rest of your investment strategy. 

Type of Property

The type of property you’re looking to buy plays a large role in the success of your investment. Each property type performs differently, whether it’s a single-family home, apartment complex, or short-term vacation rental. 

Another factor to consider is whether it’s a new construction vs. existing property. Newly constructed properties may provide better opportunities for appreciation. However, they may also come with higher costs. On the other hand, existing properties can offer shorter-term returns, but the long-term potential for appreciation can be lower. 


Property Location

Since location plays such a significant role in the profitability of a rental property, it’s crucial to choose your investment location wisely. After all, property location determines the value and potential for appreciation. As such, several factors, like access to transportation, proximity to schools, and safety, should be considered while looking at different property locations. 

Value of the Property

Another major consideration for real estate investing is the value of the property you’re interested in. After all, the value of the property will determine how much you’ll need to invest, how much you can potentially earn, the potential demand, and more. Usually, before buying a property, you’ll have an appraiser assess the value by looking at the location, condition, size, and features. 

Expected Cash Flow

Finally, before you invest in real estate, you’ll want to know how much you can potentially make from your investment. Ultimately, it depends on your investment strategy, but there are several ways to calculate your expected cash flow. If you’re investing in a rental property, you’ll want to estimate your projected income and expenses. Once you have those numbers, you can find your net operating income (NOI) and your cash flow after debt. 

Need Help Managing Your Investment Properties?

If you’re looking at investing in real estate, it’s important to understand the impact of property location on rental success. Location plays such a large role in the profitability of an investment, so knowing where to invest in key. Additionally, knowing how you’ll manage your rental investment is another major factor to consider. Will you do it yourself or hire help from a professional management company?

Learn how bmg can help your rental business today!

If you’re looking for a top-notch management company to manage the day-to-day tasks of owning a rental property, look no further than BMG. Bay Property Management Group offers comprehensive rental management services, including tenant screening, inspections, maintenance, and more. Contact us today to learn more about our services throughout Baltimore, Philadelphia, Northern Virginia, and Washington, DC.