Leasing and tenant placement by city

We price it, photograph it, list it, show it, screen the applicants and sign the lease — and the process is the same whichever market your property sits in. What changes is the market itself: what rent it will carry, how long it takes to let, which months are fast, and what the law lets us ask an applicant. Pick your market below for those numbers, or read on for how the process works.

Leasing in your market

Two pages per office: the city itself, and the counties around it. Each carries the current rent levels, days market, seasonality and screening rules for the jurisdictions it covers.

Baltimore office

Washington DC office

Northern Virginia office

Texas

Georgia

How we lease a property, step by step

The same eight steps in every market. Where a step takes longer in one city than another, it is almost always step four or step five, and the market pages say why.

  1. Onboarding and marketing intake. The owner signs the management agreement and our New Business Development Director completes onboarding and the marketing intake.
  2. Property review and compliance check. The Property Manager confirms the licensing and compliance items the jurisdiction requires and coordinates the work needed to make the home rent ready. In several markets the property cannot lawfully be advertised without a license, so this step gates everything after it.
  3. Pricing and listing preparation. Leasing reviews the home details, pricing, availability, photos, pet policy, utilities and showing access.
  4. The listing goes live. Activated in AppFolio, on the BMG site within about two hours, syndicated to the advertising network. Zillow, Realtor.com, Redfin and the rest typically refresh within 24 to 48 hours.
  5. Leads and showings. Every inquiry creates a guest card assigned to an agent immediately. The agent qualifies the prospect, coordinates the showing and follows up after every tour.
  6. Applications and screening. Qualified prospects apply online. We screen against published criteria, in the order local law requires.
  7. Lease preparation and signing. Lease prepared, required funds collected before move-in, and whatever disclosures the jurisdiction requires attached.
  8. Move-in coordination. The property must be complete, safe, compliant and ready before possession.

What changes from one market to the next

What the property will rent for
Rent levels vary by market, submarket and bedroom count, and they move. Each market page carries current figures with the source named and the date checked — published rent data disagrees with itself more than owners expect.
When the fast months are

Broadly, late spring through summer is busy and late November through February is slow — but the size of that gap differs by market, and it is the most useful thing to know when setting a lease end date.

How long it takes

Portfolio average is 23 days. In any one market that hides a wide spread: under a week for a correctly priced, rent-ready home with good access; six weeks or more for one working against its price, condition or the season.

What we may ask an applicant
The one that catches owners out, and it has its own section below.

Tenant screening: the same standards, different rules about how apply them

Our criteria are consistent. What varies by jurisdiction is what may be considered, when in the process, and what must be disclosed before any of it happens. Two of our markets changed within the last year.

What we look at everywhere

Where the rules differ

Market What applies What it changes
Maryland Fair Chance Housing Act, effective October 1, 2026 Income, rental history and credit first; conditional offer; only then most of a criminal history check. Denials need an individualized assessment and a specific written reason. Listing language expressing a criminal history limitation, directly or indirectly, is prohibited.
Philadelphia Renters' Access Act Published criteria must match applied criteria, which makes the published criteria a compliance document rather than marketing copy.
All markets Federal Fair Housing law Applies everywhere, with local ordinances layered on top. Market pages set out what applies locally.

Our leasing record across every market

Figures across the whole portfolio, not a single market.
8,000
Units under management
23 days
Average time on market
79%
Renewal rate
Under 1%
Eviction rate
17 years
In business
4.5 / 5
Average Google rating

Why a property sits, and what we do about it

Five reasons account for most of it, and price is the first one in every market we operate in.
Price
Renters compare the immediate competition quickly. Starting high and adjusting later almost always costs more in vacancy than pricing to the market on day one.
Limited showing access
A home that can only be shown at narrow times competes on a fraction of the schedule its competitors have.
Condition and incomplete turnover work
Unfinished repairs, dated fixtures, poor lighting and deferred maintenance read as neglect to a prospect standing in the room.
Season
The same home takes materially longer to let in January than in June. Where a lease end date can be influenced, that is worth more than most other decisions an owner makes.
Weak photography and marketing
The photos decide whether the showing happens at all. A listing that goes live with placeholder images loses its best week.

Related guides

Rental compliance and licensing
Licenses, registrations, inspections and lead rules by market. In several jurisdictions a property cannot lawfully be advertised or let without one.
Eviction services
Notice requirements, court process, timelines and costs by market. Screening well is the cheapest eviction prevention there is.

Frequently asked questions

How long does it take to lease a property?
Across our portfolio the average is 23 days. A correctly priced, rent-ready home with good showing access can let in under a week; one working against its price, condition or the season can take six weeks or more. Your market page gives the local figure.
The applicant pays, online, as part of the application. The amount is set per market and in some markets varies with the size of the property, so your market page carries the current figure. It is non-refundable once submitted and processed.
Prospects schedule through the listing or directly with our leasing team. Every inquiry creates a guest card assigned to an agent immediately, and that agent confirms access, answers questions, runs the showing and follows up afterwards.
The listing goes live in AppFolio, appears on the BMG site usually within about two hours, and syndicates from there to a network that includes Zillow, Realtor.com, Redfin, Apartments.com, Trulia, HotPads and Zumper. Each platform controls its own placement, so we monitor the listings rather than assume they posted.

No, and this is one of the most important things we do for owners. Applications are decided against published, consistently applied criteria, in the order local law requires. Picking between qualified applicants on any other basis is how Fair Housing claims start.

Yes, and two of our markets changed recently. Maryland’s Fair Chance Housing Act takes effect October 1, 2026. Philadelphia’s Renters’ Access Act requires published criteria to match applied criteria. The screening section above sets out both.

Residential single-family homes, townhomes, condominiums and multifamily properties. We do not market commercial or office space. There is no minimum rent or unit count, but a property must meet the safety, compliance, access and rent ready standards before it can be marketed.

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Send us the address and we will tell you what it should rent for, how long it is likely to take at that price, and what would need doing before it goes live. No charge and no obligation.