We get it–being a full-time landlord can be extremely busy and time-consuming. However, that doesn’t mean you can let important tasks slip. One of the most important parts of running a rental business is effectively marketing your properties. In the video below, we’ll review why real estate marketing is so important and offer some tips for even the busiest landlords.
Video: Marketing Tips for Busy Landlords
Contents of This Article:
- Why Is Real Estate Marketing Important?
- Real Estate Marketing Tips for Busy Landlords
- Secure Qualified Tenants With Property Management
Why Is Real Estate Marketing Important?
Whether you’re a new or experienced landlord, marketing is crucial to any rental property business. When used for rental businesses, real estate marketing involves promoting and advertising properties to attract potential tenants. Luckily, there are several ways to do this. Some of these efforts may include:
- Using Multiple Rental Property Listing Websites
- Creating a High-Quality Business Website
- Using Social Media to Engage With Potential Tenants
- Building Relationships With Other Real Estate Professionals
- Using Paid Advertising Platforms to Reach More Tenants
However, it doesn’t stop there. There are plenty of things even the busiest of landlords can do to market and advertise their properties and rental property business. If you’re a landlord or work in rental property management in Baltimore, it’s important to know effective marketing strategies to help attract tenants. Next, we’ll review some simple tips for busy landlords.
Real Estate Marketing Tips for Busy Landlords
While you may think that posting properties on a listing site is enough marketing and advertising, there’s plenty more you can do—even if you think you’re too busy. Here are several real estate marketing tips for landlords and property managers.
- Creatively Advertise Properties
- Create a Strong Brand Identity
- Have a Physical and Online Presence
- Manage Your Reputation
- Network and Build Your Rental Business
- Additional Real Estate Marketing Ideas
Creatively Advertise Properties
Rental property advertising isn’t only important when you have vacancies–it’s important all the time. Instead of waiting for a tenant to move out, it helps to have your listings ready to go. That said, using rental property management software can help you keep your listings up-to-date so that posting them to several listing websites is quick and easy.
On that note, the words you use in your listing are another important part of marketing. You’ll want to create a professional rental property listing that has all the information a potential tenant may need before contacting you. This includes an eye-catching headline, thorough description, contact information, and professional photos of the property.
Create a Strong Brand Identity
Branding yourself as a rental property owner, landlord, or property management company is another crucial part of real estate marketing. Creating a strong brand identity sets you apart from other landlords or companies. It also helps people understand your business goals and character, building trust within the community.
First, you’ll want to come up with a unique logo that helps your business stand out against others. Don’t use a stock or generic logo–create something meaningful and memorable. If you’re not the creative type, consider hiring a graphic designer or freelance designer to help you develop something.
Then, consider all the places you can use your logo–on rental property listings, your business website, email signature, and more. Be consistent with it to help boost your brand identity.
Have a Physical and Online Presence
Having both a physical and online presence is crucial for you and your brand. After all, if people don’t know who you are or what you do, they won’t know who to contact with questions or concerns about a rental property. For instance, if tenants need help with something at a property, like a maintenance issue or repair, they need to know who to contact. Whether that’s you or your property manager, it’s important to have someone on the premises to help them out.
Additionally, staying up-to-date with online inquiries is another crucial marketing aspect. If you don’t have a website yet, now’s the time to create one. After all, your website is an extension of you, your business, and your brand–and if you want to attract more tenants, they’ll need to know where to find you.
Manage Your Reputation
Creating a high-quality, mobile-friendly website is the first step. Next, you’ll want to put yourself out there so more people can find you. Luckily, there are several ways to do this without spending too much money on paid ads.
For instance, you can add your business to online listing pages like Yelp.com, yellowpages.com, or Google My Business. You can also create business pages on various social media accounts, including Facebook, Instagram, X (Twitter), or LinkedIn.
Additionally, if you have business reviews–whether they’re negative or positive–answer them. Positive reviews are an excellent tool for businesses and help them grow even more. So, reply back to them with thought and appreciation. At the same time, while negative reviews may hurt your business, it’s important to address them with grace and thoughtfulness. Remember, how you respond to both positive and negative reviews says a lot about your character and overall reputation as a business owner.
Network and Build Your Rental Business
One great real estate marketing tip that you may not consider is networking with other industry professionals. Putting yourself out there and getting to know others in the industry can be a great way to grow your business.
If you’re a landlord, take the leap and introduce yourself to other property managers or management companies. They may be able to help you if you become overwhelmed with vacancies or management tasks. You could also work together to share leads or referrals.
If you’re looking for simple ways to network and put yourself out there, you could always volunteer in your community, join a Facebook group, or comment your thoughts on real estate blogs.
Additional Real Estate Marketing Ideas
If you’re not tech-savvy or don’t have much time for networking, there are still things you can do to market your business. Why not explore some tried and true real estate marketing ideas?
For instance, you could advertise in the local newspaper, use yard signs to catch the eyes of people walking or driving by, or even create fliers to post or hand out. No matter what you do, there are endless opportunities to grow your rental property business.
Secure Qualified Tenants With Property Management
From creating an easy-to-use website to networking with other industry professionals, real estate marketing can help your rental business in several ways. Even if you’re a busy landlord with lots on your plate already, there are small efforts you can make to put yourself out there and get more eyes on your properties.
Need More Advice? contact us today!
If you’re looking for an effortless way to market properties, keep up with maintenance, and ensure your tenants are cared for, it may be time to hire a property management company. Here at Bay Property Management Group, we do it all! So, if you want to take a step back while still ensuring your properties are well-managed, contact BMG today. We offer full-service management throughout Baltimore, Philadelphia, Northern Virginia, and Washington, DC.
