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How to Find Tenants: A Guide for Landlords

One of the most critical aspects of being a landlord is finding reliable tenants. After all, a good tenant pays rent on time, keeps your property in prime shape, and helps you avoid frequent vacancies. But when it comes to how to find tenants, where do you start? It’s not always obvious at first glance. You have to use just the right strategies to grab their attention. This guide walks you through practical tips on how to find renters, how to undergo more effective tenant screening processes, and the long-term benefits of finding the right match. Let’s dive in!

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Strategies for Attracting Tenantsa miniature wood house and a set of keys

When you think about how to find good tenants, it all starts with a solid plan that attracts qualified candidates. Luckily, there are proven techniques that can make your property stand out to them. If you’re looking for expert assistance, consider reaching out to property management in Northern Virginia for support. In the meantime, we’ll dive into simple yet effective ways to catch tenants’ attention:

  • Keep your property in good shape

The first step to finding qualified tenants is getting your house in order. This includes cleaning, painting, doing maintenance, and any upgrades needed to make the house stand out. Also, you should ensure the property meets all federal, state, and local standards and codes. For instance, your home needs to be mold-free to be habitable for tenants.

  • Take good photos and videos

The second step is to capture high-quality photos and videos. Your visuals should be clear and professional. For instance, you don’t want the picture to look like you took it on a flip phone. Furthermore, your visuals should highlight the property’s best features. If your kitchen is the highlight of your home, your media should show off all its amenities.

  • Write a good listing

As you strive to find tenants, you’ll need to create a detailed and engaging listing for your property to spark interest. Make sure to write a catchy title, including the price, the number of bedrooms, and other key features. To really get eyes on your listing, highlight a unique feature that sets your property apart from others.

  • The price has to be right

As you learn how to find renters, you’ll find a key component is coming up with the best rental price possible. You should do your research to ensure the price is neither too high nor too low because both can impact your potential profit. Overpricing may attract tenants who agree to your terms but are unable to meet their obligations. Then, you could be left high and dry. On the other hand, pricing too low can limit your bottom line more than it needs to be.

A magnifying glass of a cartoon person surrounded by cartoon computersHow to Implement a Thorough Tenant Screening Process

Still, when it comes to how to find tenants, thorough screening stands out as a step you should never overlook. After you attract potential tenants, it’s important to ensure they are reliable and capable of paying rent consistently. This step is crucial because it helps you avoid future issues like late payments or property damage. Here are some points to consider when screening potential renters:

  • Establish Your Criteria

By establishing clear, consistent criteria, you can narrow down what you are looking for in a tenant. For instance, you could set these rules:

  • In most cases, the credit score required to rent an apartment is at least 650.
  • As a rule of thumb, a tenant’s income should be three times their rent.
  • Also, the potential tenant should not have a recent history of severe convictions or pending accusations (state laws vary on what you can consider and how long ago those events can have occurred)

Also, it might sound like a cliché, but you should remain objective when conducting the screening process. Use the exact same criteria for all potential tenants. To follow Fair Housing Laws, you cannot discriminate against people based on their race, color, national origin, religion, sex, familial status, and disability, as well as other categories your location may have.

  • Pre-screening

This process involves getting information from applicants to determine their qualifications as potential tenants. Here you collect basic information, including their full name, contact details, social security number, income, employment history, and current and previous residences for identity verification.

  • Reference and Personal Checks

After the tenant submits their rental application, you can conduct their background check. For instance, you can check the person’s credit, employment, and similar factors. Note, however, that you cannot run criminal checks until you have provided the tenant with a conditional offer of housing. Also, of course, you must have a tenant’s written consent before undergoing these checks.

Once all reference checks and verifications are complete, you can assess the gathered information to make an informed decision.

Wife cuddling husband, enjoying talking with him in a furnished kitchenWhy Tenant Screening is Necessary

You cannot downplay the importance of screening tenants before giving them the final go-ahead. This is because you need to protect your investment, know how reliable the person you’re allowing into your property is, and ensure that your property is in good hands. Here are the reasons why it’s necessary:

  1. Helps you find reliable tenants

One of the primary purposes of screening is to find a tenant who can pay rent on time, keep the property in good condition, and adhere to lease requirements. As such, the information you get when screening can help you gauge the applicant’s ability to fulfill your established criteria.

  1. Reduce your eviction rate 

The eviction process is time-consuming and costly. By being thorough with the screening process, you can help avoid bringing in tenants who may spell trouble.

  1. Improve property financials

As we mentioned earlier, securing a reliable tenant can give you longer tenancies and more lease renewals. This stability leads to continuous rental income, fewer vacancies, and less maintenance costs. With a dependable tenant, you’ll can reduce turnover expenses and avoid the financial strain of frequently finding new renters. Then, ultimately, this can improve your property’s financial performance.

The Impact of Not Placing a Qualified Tenant

In your quest of how to find renters, you must always remember the consequences of inadequately screening tenants. To be clear, here are the impacts you could face:

  • Late or Missed Rent Payments

An unqualified tenant may struggle to pay rent on time, causing cash flow issues. This means you could end up constantly chasing payments and having headaches all the time. 

  • Property Damage

A tenant who doesn’t take good care of the property can lead to unnecessary maintenance costs. Whether it’s damaged appliances or neglected cleanliness, fixing these issues could eat into your profits.

  • High Turnover Rates

Unqualified tenants may be more likely to leave prematurely. In turn, this could lead to more vacancies. Not only would this disrupt your income stream, but it also would mean draining more time and money into searching for a new tenant.

Let the Experts Help You Find Tenants for Your Property!

Now that we’ve explored how to find tenants, it’s clear that the process requires a lot of time and energy. However, it’s well worth the effort considering the severe consequences of not choosing qualified ones. That’s why it’s crucial to carefully strategize, establish clear, consistent criteria, and stick to it.

If you need support, consider working with professionals who can guide you through every step. At Bay Property Management Group, our team of experts specializes in:

  • tenant screening
  • rent collection
  • property maintenance
  • handling evictions
  • ensuring legal compliance

And more! With years of experience in the rental industry, we know how to handle the opportunities and challenges that come with this business. Contact us today and let us help you find reliable tenants!