In today’s internet savvy market, property owners need to up their game to capture and hold the attention of prospective renters. If you want your property to stand out in a competitive market, effective marketing strategies are key to attracting quality tenants.
They say a picture is worth a thousand words. With the average renter spending 60% of their time online looking at photos, it’s imperative to have quality, attention-grabbing photos to highlight your listing. You will want to use approximately 16-24 photos from multiple angles and capture the important features of your home. Do you have a gorgeous kitchen with tons of upgrades? Highlight this feature and make it the first photo in your listing. Be sure to keep the photos straight and pay attention to the horizontal line. Avoid using flash photography and focus on natural light as this will help minimize the flaws in your property. Take an exterior shot just before twilight with the exterior lights on as a hook to get the prospective renters wanting more.
Put social media to work for you with a guided video tour posted to YouTube. Not only do videos get more attention than photos alone, but this will help pre-screen tours and minimize time spent with people who aren’t a good fit for your home.
When it comes to rental listings, stick with the facts and avoid the fluff! While a new roof or HVAC system is very important for buyers, renters want to know how your home will work for their needs. Highlight amenities such as upgraded kitchens & baths, fresh paint & new flooring. Consider bullet-pointing your listing to make it easier for renters to find the details. A long paragraph of information will send prospective renters to the next listing. Avoid asking renters to “call for details” and be specific with your policies and qualifications.
Where to List
Gone are the days of a “For Rent” sign in a window as an effective tool to find quality renters. Today’s renters are internet savvy with a variety of homes available for viewing without leaving the comfort of home. There are many free listing sites available for landlords such as Zillow, Zumper, and Craigslist. Additionally, you need to know your target audience! Is your property in a college town? You’ll want to connect with off-campus housing sites and up your game on social media as there are many Facebook “groups” geared to helping college students find housing. Facebook marketplace is also a great place for free rental listings.
Use a Professional
One of the best tools to effectively market your rental property is a professional property management company. Bay Management Group has a dedicated team of professionals who focus solely on marketing and leasing your rental property. From high-quality photos and video tours to detailed listings that highlight amenities, we create listings that appeal to today’s renter. We also provide a wide variety of marketing platforms including our website as well as dozens of partner sites to ensure maximum visibility of your rental listing. On average, our properties rent in 30-days or less!